ChatGPT vs Gemini: Which AI Actually Helps You Rank on Google?

In Conversation with David Schneider

In this episode of E-Coffee With Experts, Austin Willman sits down with David Schneider, Senior AEO & SEO Strategist of Earned Media and Ambassador at Semrush, to break down exactly how modern agencies should be using AI in SEO.

From building client-specific GPTs to optimizing for AI overviews and Google’s changing landscape, David shares practical strategies that go beyond surface-level tips.

You’ll hear how his team uses AI to create content briefs, identify duplicate or outdated content, and personalize SEO strategies at scale, all while keeping human creativity at the core. They discuss the difference between Gemini and ChatGPT, AI personalization for ICPs, and the future of dynamic websites driven by data and behavior.

Whether you’re a CMO, SEO manager, or just trying to understand where AI fits into your growth strategy, this episode delivers real-world applications, not hype. Learn how to turn AI from a buzzword into your competitive advantage.

TAKEAWAYS:

01

There's an opportunity here.

02

Rethinking the formula can lead to innovation.

03

A unique spin on existing ideas is valuable.

04

Visual representations can enhance understanding.

05

Creativity is key in developing AI solutions.

06

Unique examples can differentiate from competitors.

07

Engagement increases with innovative approaches.

08

Collaboration can lead to better ideas.

09

AI overviews benefit from unique perspectives.

10

Innovation requires a willingness to experiment.

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