Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, host Austin chats with David Wilson, EVP of Digital Marketing & AI at Zozimus – Boston Marketing Agency, about the seismic shifts AI is causing at the top of the marketing funnel.
From SEO to paid ads, David breaks down how ChatGPT, Google’s AI overviews, and other LLMs are reshaping how users discover, compare, and buy products, shortening sales cycles and demanding smarter content strategies.
He explains why marketers must now double down on middle-of-funnel content and comparison-based messaging to stay competitive. You’ll hear how Zozimus uses AI tools to cut over 200 hours of manual work per month and build powerful internal systems like prompt libraries and custom GPTs.
Plus, discover what it really takes to show up in AI models and how to build a culture that embraces AI-first thinking across global teams.
Whether you’re a CMO, SEO strategist, or agency leader, this episode will leave you rethinking your approach to lead generation in the age of AI.
AI is fundamentally changing how marketers approach the top of the funnel.
Focusing on middle-of-funnel content can lead to higher conversion rates.
Comparison shopping is increasingly done through AI tools.
The buying cycle is shortening due to AI-driven decision-making.
SEO fundamentals remain crucial, including fixing 404 errors and improving internal linking.
Curiosity and adaptability are essential traits for team members in an AI-driven environment.
AI can help connect disparate data points for better insights.
Marketing strategies should be audience-based rather than channel-based.
Budgeting for marketing needs to be flexible and responsive to audience behavior.
Maintaining a strong culture in remote teams requires effective communication and feedback.
