Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, Austin interviews Dean Steinman, Founder and President of Ortho Marketing, a digital agency helping dental and orthodontic practices grow in highly competitive markets.
Dean shares how he stumbled into the dental industry, built a thriving niche agency, and eventually launched a call center to solve the #1 problem plaguing his clients: speed to lead.
You’ll hear how his team uses AI, automation, and relentless follow-up to turn cold leads into booked appointments — even when it takes 5+ touchpoints.
Dean unpacks how competition from DSOs and corporate dental chains is changing the game, why personalization matters more than ever, and what differentiates a high-performing marketing campaign in today’s landscape.
If you’re in the healthcare space, work with local businesses, or want to learn how to scale your service with systems, this one’s for you.
The orthodontic industry has become increasingly competitive over the last 15 years.
Speed to lead is crucial; responding within three minutes significantly increases appointment bookings.
AI and automation are transforming how practices engage with potential patients.
Customizing messaging based on client personality is essential for effective communication.
Content creation can be streamlined by capturing multiple pieces in one day.
Social proof and user-generated content are vital for marketing success.
The future of marketing will heavily rely on video content and AI technologies.
Practices must differentiate themselves beyond just providing good service.
A holistic marketing approach is necessary to stand out in a crowded market.
