Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, Austin chats with Devon Hayes, Principal at Elevation Marketing, about what it really takes to grow an agency and win in the competitive contractor and home services space. From her start in the Navy to running a successful agency, Devon shares how SOPs, smart processes, and even AI have shaped her journey.
They cover the real challenges of marketing for roofers, electricians, and contractors who aren’t exactly tech-savvy, showing why trust, transparency, and results beat flashy jargon every time. Devon also dives into the future of SEO with AI overviews, schema strategies, and why brand mentions now matter more than backlinks.
If you’re an agency owner, contractor, or just want to understand how SEO is evolving, this episode is full of insights on client education, conversion strategies, and building a brand that lasts.
Building processes and SOPs is crucial for agency growth and efficiency.
Client acquisition strategies evolve over time, often starting with word of mouth.
SEO is changing, and businesses must adapt to new technologies and user behaviors.
Reputation management and reviews are vital for local SEO success.
Schema markup is essential for improving visibility in search results.
AI has the potential to streamline processes and enhance marketing strategies.
Link building should focus on brand authority and local relevance.
Transparency in client relationships fosters trust and long-term partnerships.
Storytelling can humanize brands and strengthen customer connections.
