In this episode of E-Coffee with Experts, our host Austin Willman chats with Diane Moura, Founder & CEO of ZenChange Marketing, who reveals how she built an agency that kept running even while she took weeks off to recover from spinal surgery.
With decades of experience, from Fortune 500 boardrooms to building a niche agency for regulated industries, Diane shares the behind-the-scenes systems, leadership mindset, and marketing strategies that helped her scale without burnout.
We dig into how she started ZenChange with just website projects and evolved into a full-stack strategic partner for law firms, clinics, and professionals. Diane also unpacks what’s really working in SEO today, from the rise of zero-click search to how Google’s AI evaluates true content engagement.
If you’re an agency owner, founder, or marketer tired of generic growth advice, this one is full of real-world tactics and surprising truths you won’t hear anywhere else.
Preparation for a leave of absence is crucial for business continuity.
Empowering team members can lead to stronger leadership.
ZenChange started with website development and evolved into a full-service agency.
Focusing on verticals allows for tailored marketing strategies.
Personal branding is essential in today's marketing landscape.
SEO is shifting towards engagement and authenticity.
Building relationships through networking is key to business growth.
Podcasts can serve as a valuable tool for content generation and networking.
In-person connections remain important in a digital world.