In this episode of E-Coffee with Experts, host Victor Coupé chats with Dobrosława Gogłoza, Managing Director of Pomagam.pl, Poland’s biggest crowdfunding platform, and a former NGO founder who learned to scale impact like a startup.
Dobrosława unpacks how a donation site can out-compete venture-backed tech, why Eastern Europe’s friction-free payments create a hidden edge, and how small UX tweaks unlock floods of generosity.
She details the missteps that keep most fund-raisers broke, shares her field-tested playbook for building trust online, and explains why Paul Graham’s “do things that don’t scale” still wins in 2025.
We also dive into leadership mindset: avoiding marketer burnout, mixing profit with purpose without apology, and staying defiantly optimistic in a world wrestling with war, AI upheaval, and climate shocks.
If you run a mission-driven startup, or just want your marketing to matter, grab a coffee and hit play.
Combining social impact with business growth is essential.
The donation market is highly competitive, especially in Poland.
Technology plays a crucial role in enhancing crowdfunding efforts.
Building trust in donation platforms relies on human connections.
Successful fundraisers serve as the best advertisement for platforms.
Engagement in work is linked to the positive impact of the organization.
Cultural perspectives influence trust in philanthropic efforts.
Storytelling is vital for effective fundraising campaigns.
The future of social impact is intertwined with global challenges.
Creativity and action are necessary to create meaningful change.