B2B Marketing Mistakes: Why No One Trusts Your Brand Yet

In Conversation with Dom Fuentes

In this episode of E-Coffee with Experts, host Austin Willman sits down with Dom Fuentes, Marketing Director at Media Quest, a full-spectrum marketing agency putting video first.

Dom dives deep into why video is the most powerful tool for building trust with B2B customers, particularly mid-sized companies in sectors like oil and gas.

He explains how strategic video unlocks not just clearer messaging, but deeper internal discovery within organizations. From driving recruiting success to improving SEO and conversions, Dom breaks down how MediaQuest integrates video into every touchpoint, from landing pages to social campaigns, and why audio quality may matter more than visuals.

Dom also shares insights into brand building in the AI era, why the discovery phase never ends, and how to identify the “domino” that moves everything forward.

If you’re a B2B business looking to level up your brand authority and customer engagement, this conversation is a masterclass in modern marketing.

TAKEAWAYS:

01

The first impression in video is crucial for trust.

02

Engaging video content can connect audiences effectively.

03

Trust is built in the first few seconds of interaction.

04

Without trust, audiences will move on quickly.

05

Video should convey genuine intent to serve the audience.

06

Consistency in video presence fosters audience loyalty.

07

Understanding audience needs is key to effective content.

08

Video marketing is a powerful tool for branding.

09

Authenticity in video content enhances viewer connection.

10

Building a relationship through video can lead to long-term engagement.

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