Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, we sit down with Elizabeth Carter, Account Director at RED66 Marketing, to explore the human side of digital marketing.
Elizabeth shares what it’s really like to be on the front lines, translating client goals into actionable strategies and aligning internal teams around outcomes that matter. She dives into how Red 66 nurtures long-term client relationships, some lasting over a decade, and the key role in-person connection still plays in a digital-first world.
We discuss her process for onboarding, maintaining engagement during long SEO cycles, and why trusting relationships beat vanity metrics every time. Elizabeth also offers a look into how AI and automation are being integrated without sacrificing personalization.
Whether you’re an agency owner, SEO strategist, or just want to understand what makes clients stay, this episode is packed with real talk, proven strategies, and a refreshing perspective on marketing in 2025 and beyond.
It's okay to not know; it's a part of growth.
Admitting uncertainty can build trust with clients.
Following up after saying 'I don't know' is crucial.
Learning from experiences helps in future situations.
Competence is important, but so is honesty.
Clients appreciate transparency and communication.
Every experience, even challenging ones, is a learning opportunity.
Being knowledgeable doesn't mean having all the answers.
Growth comes from acknowledging what you don't know.
Using past experiences can enhance future interactions.
