Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, Emily Murrah, Director of SEO & Communications at Neon Canvas, breaks down how her team manages SEO for 300+ orthodontic and dental clients, all in the same niche, without falling into content or link-building duplication.
She explains how AI is transforming search behavior, why context is now critical in content, and how her team fosters creativity and differentiation in an industry that’s traditionally seen as “boring.”
Emily also reveals how she’s preparing her clients for AI Overviews, the role of social SEO in the future, and the truth about what’s really working for local link-building in 2025.
If you’re a dental professional, marketer, or SEO specialist, this episode is your blueprint for staying ahead in an era of fast-evolving algorithms and generative search engines.
AI tools are integrated into content creation processes.
Creativity is fostered through training and personal outlets.
The Neon Buzz podcast serves as a resource for orthodontists.
Orthodontists prioritize their personal brand in marketing.
Contextual content is crucial for SEO success.
Local link building enhances digital presence.
Managing client expectations is a key challenge.
Social SEO is becoming increasingly important.
Long-tail keyword research is evolving with AI.
