Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, host Ranmay sits down with Eric Lynch, Principal & Director of Operations at build/create studios, to unpack what actually drives growth in complex B2B sales environments.
Eric shares his journey of bootstrapping an agency from a folding table in his basement to building a focused B2B content and digital strategy firm serving manufacturing and technology companies.
With over a decade of experience, he breaks down why great websites fail without strategy, how long B2B sales cycles really work, and what content keeps prospects engaged for months, even years.
You’ll learn:
If you sell high-consideration B2B services or products, this conversation will change how you think about growth.
The early days involved bootstrapping and managing all aspects of the business.
Identifying long-term client fit is crucial for success.
Focusing on small to mid-sized businesses allows for impactful work.
Branding and content are key to maintaining momentum in sales cycles.
Long sales cycles require trust-building content.
The demand for goods and services remains constant despite traffic fluctuations.
Successful projects can lead to new opportunities with acquired clients.
Building lasting relationships is essential in B2B marketing.
Listening to client needs is fundamental for effective service delivery.
