Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, our host Austin talks with Flynn Zaiger, CEO at Online Optimism, about one of the hottest yet most misunderstood marketing platforms, Reddit.
Flynn shares hard-won lessons from building long-term Reddit strategies for clients, why most brands get banned quickly, and how patient, ethical engagement wins citations, trust, and even AIO visibility.
He dives into what Reddit’s algorithm actually rewards, how Reddit threads influence AI Overviews (AIO), and the nuanced art of creating brand and topical subreddits. You’ll also hear why YouTube Shorts are rising, how agencies can’t rely on vanity metrics, and why building a loyal online community still starts offline.
If you’re an SEO, marketer, or agency owner trying to future-proof your strategy and show up where LLMs are pulling data, this is a must-watch.
Reddit marketing requires a long-term strategy and patience for success.
Transparency and authenticity are key to successful Reddit marketing.
AI tools can assist in tracking Reddit engagement, but human analysis is often necessary.
Community engagement is crucial for building brand presence on platforms like Reddit.
YouTube's algorithm favors short-form content, but long-form educational content remains valuable.
Metrics for success in digital marketing vary by campaign and should be clearly defined with clients.
Tracking sentiment on Reddit is challenging but essential for understanding brand perception.
In-person events can enhance community building and collaboration among agencies.
Brands should create Reddit accounts early to establish credibility and age.
