How AI-First Systems Helped Agencies Boost Productivity By 25%

In Conversation with George Kowalewski

In this episode of E-Coffee with Experts, host Ranmay sits down with George Kowalewski, Director of AI & Innovation at Brandnation and EXPRE, to explore how agencies can transform into AI-first digital powerhouses.

George breaks down his journey from a traditional web agency model to an AI-driven culture, revealing how his team built repeatable AI workflows to automate research, estimation, and web development — without losing the human touch.

You’ll learn:

  • → How to identify AI use cases that deliver measurable results.
  • → The best tools for building agent-tech workflows (like Make.com, N8N, and Lindy).
  • → The real challenges of AI-generated websites — and how to fix them.
  • → Why “AI won’t take your job, but people using AI will.”
  • → What AI-augmented coding means for developers and clients.
  • → The core skills that will define AI-driven marketers in 2026.

Whether you’re a founder, marketing leader, or agency owner, this episode gives you a practical playbook to turn AI enthusiasm into real execution.

TAKEAWAYS:

01

78 % of businesses claim to be using AI and only 1 % actually achieve repeatable outcomes.

02

95 % of AI pilots fail, indicating a significant gap in successful implementation.

03

The 1 % that succeed often take a unique approach to AI.

04

Successful AI implementation requires more than just off-the-shelf solutions.

05

Thoughtful data integration is crucial for effective AI outcomes.

06

Keeping up with the latest developments in AI is essential for success.

07

Businesses need to invest time and interest in AI strategies.

08

The key differentiator in AI success is a tailored approach.

09

Understanding the unique needs of a business can lead to better AI outcomes.

10

AI should be seen as a tool for innovation rather than just a trend.

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