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Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-coffee with Experts, our host Austin sits down with Gints Gailis, Head of Marketing at Confect, a design-focused ad tech platform, to unpack what really works during Black Friday.
With access to 44.3 billion impressions and over 2,000 advertisers across 73 countries, Gints breaks down what makes Black Friday ads convert, why consumer behavior shifts so dramatically in Q4, and why most brand rules get thrown out the window.
They explore everything from price anchoring, discount thresholds, and why black design dominates social feeds in November, to creative tactics like showing prices upfront, bundling offers, and making use of novelty to drive impulse purchases. Gints also explains how smaller advertisers can outsmart big-budget brands during high-competition weeks.
If you’re running E-commerce ads or preparing for year-end sales, this is the data-backed strategy guide you’ve been waiting for.
Black Friday influences advertising strategies significantly.
Advertisers often change their ads to fit the Black Friday theme.
Consumers may choose to disengage from Black Friday promotions.
Running regular ads during Black Friday can be ineffective.
Brands need to be strategic about their marketing during peak sales events.
The saturation of Black Friday ads can lead to consumer fatigue.
Understanding consumer expectations is crucial for effective advertising.
Innovative approaches are necessary to stand out during Black Friday.
The event shapes long-term marketing strategies for brands.
Adapting to consumer behavior is key for success during sales events.
