Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, we sit down with Helga Zabalkanska, Co-founder and CMO at Solva, a SaaS company building multiple products without external funding.
Helga opens up about wearing many hats, from leading marketing to overseeing product development, and shares her no-nonsense approach to prioritization, delegation, and scaling efficiently with a lean team.
She discusses how her company identifies product-market fit, validates ideas through user interviews, and launches new features with precision.
Helga also dives deep into her cutting-edge SEO strategy for 2025, emphasizing AI search engines, brand-building, and link quality over quantity.
Plus, she reveals how she hires and cultivates A-players, the underrated power of long-tail keywords, and why building a brand can sometimes beat having the best product.
Whether you’re an agency owner, startup founder, or growth marketer, this episode is packed with practical insights and inspiration from someone truly in the trenches.
It's not just about the amount of links.
Quality links are more important than domain rank.
Referral traffic is a key metric to track.
Using analytics can provide insights into SEO performance.
New tools are essential for tracking SEO metrics.
Understanding how competitors are performing is crucial.
ChatGPT and similar tools are changing the SEO landscape.
Marketers need to adapt to technological advancements.
Tracking tools can enhance SEO strategies.
SEO requires a holistic approach, considering various metrics.
