How Memes Got Him Million-Dollar SEO Clients

In Conversation with Igor Buyseech

In this episode of E-coffee with Experts, we chat with Igor Buyseech, Owner & CEO of Buyseech LLC, to break down what’s really working in search today, and it’s not what you think.

From his keynote at SEO Estonia to running audits that recover 50% of lost traffic, Igor shares raw, tactical advice for agencies, brands, and freelancers. He talks about winning high-ticket clients with memes, why foundational SEO is still broken even for billion-dollar brands, and how AI is amplifying both success and failure in the industry.

You’ll learn why canonical tags might be tanking your rankings, why going “too broad” kills topical authority, and how he built a career through real relationships, not cold DMs.

Plus, Igor teases his upcoming no-BS SEO community that’s geared toward helping marketers go from zero to agency pro, without the fluff.

This episode is packed with actionable insights, spicy opinions, and refreshing honesty.

TAKEAWAYS:

01

Networking is crucial in SEO.

02

Authenticity is what people crave.

03

Brands are wasting budgets on outdated strategies.

04

Technical issues are often the biggest culprits.

05

Backlinking remains a key factor in SEO.

06

AI is a super amplifier for SEO.

07

Building a community is essential for growth.

08

Personal relationships go the furthest in SEO.

09

Adapting to client needs is crucial.

10

The future of SEO is about integration.

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