Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, Victor Coupé chats with Iván Chica Palacios, the Sales & Marketing Director at Difusión, one of the top names in global language publishing. For over 35 years, they’ve helped people all over the world learn Spanish, French, and Italian, and today, they’re doing it in over 190 countries.
Ivan shares how Difusión mixes classic publishing with modern marketing, like customizing books for different countries, using AI to support teachers, and building real communities instead of chasing quick sales. You’ll get a behind-the-scenes look at how they’ve earned the trust of big names like Instituto Cervantes, and why even their competitors keep an eye on them.
If you’re in EdTech, marketing, or just trying to grow your brand globally, you’ll pick up smart strategies around personalization, content, customer relationships, and scaling the right way.
Language learning is evolving with digital tools and resources.
Personalization in marketing is crucial for engaging diverse audiences.
AI is a valuable tool but cannot replace the human element in education.
Understanding the needs of different markets is key to success.
Community building among educators enhances brand loyalty.
The sales cycle varies significantly across different educational institutions.
Adaptation of materials to local cultures is essential for effectiveness.
Focus groups provide valuable insights into customer needs.
Long-term relationships with clients can lead to eventual sales.
