Don’t Make These Mistakes When Launching Your First Business

In this episode of E-Coffee with Experts, host Ranmay sits down with Jasmine Jex, Co-founder of OKO, a dynamic branding and marketing agency that’s redefining how freelancers and creatives work with clients.

Jasmine shares her journey from launching a fashion rental startup during university to building a multi-faceted agency model post-COVID. She dives into the critical lessons she learned the hard way, from rushing to launch without pressure-testing the business model, to overspending on “looking perfect” instead of getting real market validation.

We explore how OKO’s freelancer-first approach helps them match the right talent to every client and why founder visibility is a secret weapon for authentic brand connection. Jasmine also shares what most marketers overlook when trying to build a magnetic brand: community, storytelling, and founder clarity.

Whether you’re launching your first startup or scaling your agency, this episode is packed with raw insights, brand strategy gems, and entrepreneurial truths you won’t hear anywhere else.