Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-coffee with Experts, our host Austin chats with Jeff Hirz, EVP, Business Development at OuterBox, pulls back the curtain on how agencies navigate a post-AI search landscape where organic traffic and MQL volume plunged but deal quality rose.
Jeff explains the practical pivots that saved their year: diversifying lead channels, leaning into LLM citation tracking, resurrecting third-party listings, and rethinking outreach cadence and pipeline hygiene.
He shares real tactics and why emotional intelligence and multi-threading are the overlooked differentiators for closing long, complex deals.
If you’re a founder, marketing leader, or biz-dev rep wondering how to replace lost organic volume, improve pipeline accuracy, and build resilient sales motion, this conversation is full of actionable playbooks, metrics to reassess, and candid field-tested advice.
Sales environment has been challenging due to macroeconomic pressures.
Maintaining lead equity is crucial for growth.
Organic lead volume has significantly decreased this year.
Diversification of lead sources is essential for survival.
Emotional intelligence is key in sales interactions.
Increased outreach activity leads to better results.
Lead with value in follow-up communications.
Multi-threading is becoming more common in sales conversations.
Building relationships is more important than ever in sales.
Humor and creativity can enhance outreach effectiveness.
