Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, Jeff Kaufman, Vice President at L2TMedia, shares the critical role first-party data plays in driving real dealership growth, and why most dealers are still underutilizing it.
Jeff breaks down the difference between first-party and third-party data, revealing how car dealerships can capture high-intent leads through owned data sources like CRMs, websites, and service transactions.
We also discuss how AI is changing the game (and where it falls short), how Google’s AI Overviews are impacting paid and organic traffic, and the KPIs that still matter most in 2025.
Whether you’re in automotive marketing or just want to understand how to connect data to ROI, this episode is packed with actionable insight. From EV trends to Gen Z buyer behavior, Jeff explains how to spot signals that still convert, and how smart dealers are using that knowledge to future-proof their strategy.
First party data is crucial for effective marketing.
AI presents both opportunities and challenges in automotive marketing.
Understanding consumer behavior is key to identifying buying signals.
Electric vehicles are changing the automotive landscape.
Search behavior is evolving with more complex queries.
Key performance indicators should focus on conversion rates and cost per lead.
Dealerships need to adapt strategies based on sales data.
Continuous advertising is essential for maintaining consumer awareness.
AI can enhance compliance and efficiency in marketing efforts.
The automotive market must respond to changing consumer preferences.
