Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, our host Ranmay talsk with Jes Scholz, Marketing Consultant at Jes Scholz Consulting, to reveal the hard truths behind traditional SEO, link building, and brand visibility in the age of AI.
Jes explains why domain authority is a made-up metric we should all stop using, and what really matters when it comes to Google rankings and AI-driven discovery. She dives deep into how internal links, structured data, and entity-based optimization are now outperforming outdated keyword strategies.
She also talks about the rise of AI tools like ChatGPT and Perplexity AI, and how brands need to start showing up consistently across both traditional and AI search to build user trust. Jes urges marketers to stop obsessing over backlinks and start aligning all digital assets to reflect one unified brand identity.
Whether you’re a founder, SEO manager, or growth marketer, this episode is packed with insights to help you rethink your strategy and drive smarter results.
The difference between being in-house and a consultant is the need for confidence building.
Global marketing perspectives vary significantly across regions.
SEO strategies must evolve with the rise of AI and LLMs.
Domain authority is a made-up metric and should not dictate decisions.
Brand consistency is crucial for visibility in search algorithms.
High-quality content leads to natural brand mentions and links.
Internal linking is more effective than focusing solely on backlinks.
Being present in LLMs is increasingly important for brand visibility.
SEO should demonstrate a direct correlation with market share.
