Schema Made This Traffic Jump 30%, And It’s Not Magic

In Conversation with Jesper Nissen

In this episode of E-Coffee with Experts, host Ranmay chats with Jesper Nissen, Founder of schemawriter.ai, to explore why structured data has become one of the most underrated SEO superpowers in 2025.

Jesper shares his journey from building 750+ websites in the early 2000s to developing SchemaWriter, a platform that helps SEOs create entity-based schema the right way. He dives into how schema is no longer just for rich snippets, it’s now a key component in how Google and AI tools like ChatGPT and Claude interpret your site.

You’ll learn:

  • – Why basic plugin schema isn’t enough anymore
  • – How to spot high-leverage schema opportunities
  • – What “entity SEO” really means (and why it matters)
  • – A real case study showing 30% traffic growth from advanced schema

Whether you’re a hands-on SEO or just starting to understand structured data, this episode breaks it down in a refreshingly clear and tactical way.

TAKEAWAYS:

01

Automation in SEO was possible even before AI became prevalent.

02

The need for advanced schema solutions was identified through personal experience.

03

Structured data is becoming increasingly important for SEO rankings.

04

Entity-based schema connects keywords to Wikipedia, enhancing SEO.

05

Competitor analysis is crucial for effective schema implementation.

06

Many websites still rely on basic schema plugins.

07

A well-structured schema can lead to significant traffic increases.

08

The iGaming niche is highly competitive, making schema essential.

09

Jesper's experience shows the tangible benefits of advanced schema.

Bruce Clay Call to Action image

Want to be featured on the next episode of E-coffee with experts? Fill out the form for a chance to shine!
Get in Touch
close slider