In this episode of E-coffee with Experts, we chat with Jesse McCabe, Partner & CEO at Solid Digital, as he shares his bold take on the future of websites, SEO, and AI-powered search.
He explains why traditional tactics like blog stuffing and footer links are losing impact, and what brands must do to stay visible in a world ruled by AI overviews and search agents. Jesse breaks down how structured data, schema, and even API-level formatting will shape how websites are found and ranked, not by Google, but by AI tools.
You’ll also hear insights on building internal tools, shifting away from hourly agency models, and how to future-proof your digital strategy by focusing on real customer problems.
Whether you’re a SaaS founder, marketing leader, or agency operator, this conversation will change the way you think about content, branding, and the next wave of search.
Podcasts are a valuable tool for brand visibility.
SEO practices are evolving with AI advancements.
Quality content should address user pain points.
Website navigation needs to be dynamic and user-friendly.
MCP APIs can enhance interaction with AI tools.
Internal tools can streamline processes and improve efficiency.
SaaS marketing requires a clear go-to-market strategy.
Balancing personal branding with business operations is crucial.
The industry is shifting towards value-based pricing models.
Empowering teams can lead to a healthier work environment.