Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, host Victor Coupé chats with Joel Harrison, Founder of B2BMarketing.net and a longtime voice in the B2B space. They dive into how B2B marketing has changed over the years, and why so many brands still get it wrong.
Joel shares his journey from launching a print magazine to building a full-on B2B ecosystem. He talks about the rise of influencer branding, the limits of AI, and why audio and podcasts are still underrated in B2B.
They also cover what most founders miss: being too product-focused, ignoring human-first messaging, and clinging to outdated tactics.
If you’re figuring out how to build real trust, stand out online, or make sense of AI in your marketing, this one’s for you.
B2B marketing is complex and interesting.
Humanization is key in B2B marketing.
Podcasts are a powerful medium for engagement.
Consistency is crucial for content success.
AI is transforming the marketing landscape.
Authenticity is essential in influencer marketing.
Audio content remains underutilized in B2B.
The long game is necessary for podcasting success.
The future of marketing is unpredictable and exciting.
