Digital PR Is Dead? How Top Performers Stay 5 Years Ahead

In Conversation with Joey Dusina

In this episode of E-Coffee with Experts, our host Austin Willman chats with Joey Dusina, Executive Vice President of Sales & Marketing at Saba SEO.

Joey shares his incredible journey, from serving in the military and playing pro football, to leading global sales teams in aerospace, and finally finding his place in the world of digital marketing. He explains how SEO has changed in the AI era, why trust and relevance matter more than ever, and how brands can stay ahead by focusing on what users really want.

Joey also reveals his unique approach to sales, using triage-style discovery to solve real problems instead of just pitching services.

If you’re an agency owner or SEO professional looking to grow, adapt, and lead in this fast-changing space, this episode is packed with valuable insights.

TAKEAWAYS:

01

High performance in business requires a forward-looking mindset.

02

SEO has evolved from technical checklists to understanding user intent.

03

Building trust is essential in sales; focus on solving client problems.

04

AI is changing the landscape of digital marketing significantly.

05

Content should address real questions and needs of the audience.

06

Sales conversations should prioritize listening over selling.

07

Trust is earned through transparency and genuine help.

08

AI can assist in content creation but should not replace human insight.

09

The future of marketing will be more personalized and data-driven.

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