Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, host Austin Willman chats with Jordan Brannon, President at Coalition Technologies, about how AI and evolving search platforms are reshaping SEO, PPC, and ecommerce marketing.
Jordan explains why SEO is getting harder, how AI search and tools like ChatGPT are influencing ecommerce discovery, and why reviews, user-generated content, and social proof matter more than ever. He also shares practical ways brands can turn customer feedback into scalable SEO assets.
The conversation wraps with insights on agency leadership, hiring in an AI-driven world, and why aligned incentives, transparency, and flat team structures help agencies scale.
This episode is a must-listen for founders, marketers, and agency leaders navigating the future of search and digital marketing.
A rigorous hiring process is essential for finding top talent.
Standardized tests help filter candidates effectively.
Flat organizational structures enhance team autonomy.
Radical transparency fosters a culture of feedback.
AI proficiency is becoming crucial in hiring.
Entry-level roles should focus on developing future leaders.
Accountability is key to maintaining client trust.
Aligning incentives can drive team performance.
Creating a commission mindset can benefit all teams.
Transparency and trust are vital for team dynamics.
