In this episode of E-Coffee with Experts, our host Austin chats with Joshua Jacoby, Owner & Operator at My Favorite Web Designs, to dive deep into how AI is changing the world of SEO.
He explains why blindly using AI to write blogs can hurt your rankings, and how Google actually sees AI content. Joshua shares smart ways to use AI tools like Eleven Labs for audio, and breaks down what AI video can and can’t do for your marketing.
He also talks about backlinks, digital PR, and why awards and third-party mentions now carry more weight than ever.
If you’re an SEO manager, agency owner, or small business trying to stay ahead of AI updates and Google’s evolving algorithm, this episode is packed with real, honest advice. You’ll hear how Joshua approaches SEO strategy in 2025, the biggest client mistakes he sees, and how to redesign a website without losing your rankings.
It’s all about quality, trust, and making SEO work for your business, not just chasing traffic. Tune in for a refreshing conversation that’s clear, practical, and full of takeaways you can actually use.
AI search is a hot topic with many misconceptions.
Content quality is crucial; AI should not replace human creativity.
Visual assets are becoming essential for SEO success.
Link building strategies have evolved with the rise of LLMs.
Educating clients is key to successful marketing partnerships.
SEO strategies must adapt to a more complex landscape.
Website optimization should focus on conversion actions.
Supporting social proof is vital for client trust.
Agencies need to balance client expectations with realistic outcomes.
The future of marketing will be shaped by competition and innovation.