AI Search is Changing Everything – Here’s How to Win in SEO

In this episode of E-Coffee with Experts, our host Ranmay chats with Joyce Collardé, Director of SEO & GEO at FICO, about how SEO is shifting in an AI-first search world. From her move from agency to in-house, Joyce breaks down the differences in challenges, execution, and results.

She shares how to adapt keyword strategies for SGE, ChatGPT, and Perplexity, focus on long-tail, bottom-funnel content, and build cohesive user journeys that convert. You’ll also hear her go-to AI & SEO tools, how to avoid performance plateaus with content pruning and agile planning, and why marketers need to rethink KPIs as organic clicks decline.

Packed with tactical tips, leadership lessons, and real-world strategies, this is a must-watch for founders, marketing leaders, and SEO pros.