Why Most Client Onboarding Fails, And How To Fix It

In Conversation with Juls Scores

In this episode of E-Coffee with Experts, Austin Willman sits down with Juls Scores, Director of Marketing & Operations at Nehmedia, to break down how AI is reshaping digital marketing and operations, especially for small businesses and pet resorts.

Juls shares how her agency uses AI agents to streamline reporting, optimize internal workflows, and help clients make data-backed decisions faster.

They dive into how onboarding bottlenecks can be solved with proactive communication, how to make your brand visible in AI-driven search results, and why traditional SEO is no longer enough.

She also gives behind-the-scenes insights into campaign structuring using the marketing funnel, why Meta ads outperformed Google Ads for some clients, and how to build custom dashboards that connect the dots between strategy and data.

If you’re a digital marketer, agency owner, or operations lead looking to stay ahead in a rapidly changing AI landscape, this episode is packed with actionable insights.

TAKEAWAYS:

01

AI is significantly changing SEO and marketing strategies.

02

Effective communication is crucial for successful client onboarding.

03

NumMedia has extensive experience working with pet resorts and nonprofits.

04

Building KPI dashboards helps clients understand their business performance.

05

Brand awareness is essential for attracting new clients.

06

Traditional SEO methods are becoming less effective with the rise of AI.

07

Video content is increasingly important in marketing.

08

AI can help streamline reporting and operational processes.

09

Understanding client demographics can enhance marketing efforts.

10

Leveraging AI for content creation is a growing trend.

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