Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-coffee with Experts, Katie Stone, SEO Lead at Leadhub, joins us to break down everything local businesses need to know about SEO in 2025. From Google’s latest spam update to how AI and zero-click searches are changing the game.
Katie shares real-world strategies that still work, especially for home service brands. She explains why reputation management and citation building are now more important than ever, and how her team is helping clients show up in AI search results (Answer Engine Optimization).
We dive into her concept of “Query Listening,” how it uncovers content ideas that drive traffic and leads, and why brand awareness is becoming just as crucial as rankings. She also shares her digital PR playbook for landing backlinks from major publications like The Spruce and Architectural Digest, and how that’s quickly boosting domain authority.
If you’re an SEO, agency, or small business owner trying to stay ahead of updates, AI trends, and local competition, this episode is packed with practical insights and honest advice from someone in the trenches. Don’t miss it.
Spam updates can benefit clients following best practices.
Google aims to improve user experience with updates.
AI-generated content must still provide value to users.
Local SEO requires attention to reputation and citations.
Content strategy should include adjacent topics to services.
Digital PR is crucial for building brand authority.
Backlinks are important for SEO and AI recognition.
Brand awareness is essential in a zero-click search environment.
Query listening helps identify valuable content opportunities.
Maintaining a strong online presence is key for local businesses.
