In this episode of E-Coffee with Experts, we’re joined by Kavi Kardos, Director of Organic Growth at KlientBoost and former SEO Manager at Moz. With over a decade of experience in technical SEO, content strategy, and agency leadership, Kavi shares her bold take on what modern SEO really requires.
She explains why user-focused content will always win, why AI isn’t going anywhere but needs responsible use, and how tools like Gemini are best used for content outlines, not writing full articles. Kavi also dives deep into her favorite strategy: jobs-to-be-done content. You’ll learn how to build SEO strategies around what real people need, not just what Google “wants.”
We also talk agency operations, reporting pain points, and the mindset shift founders and marketers must make to succeed today. Whether you’re building your SEO team or leading a marketing function, this episode is a masterclass in honest, future-proof strategy.
SEO should prioritize user needs over search engine algorithms.
AI is a permanent fixture in the SEO landscape.
Content should address users' questions and concerns.
Jobs to be Done is a practical approach to content creation.
Understanding audience needs is crucial for effective SEO.
Agencies must focus on optimizing their operations for efficiency.
Overthinking can hinder creativity in SEO strategies.
Speaking engagements can enhance professional growth.
Using AI responsibly is essential for ethical practices.
