Why Human-Centered SEO Is Beating AI-Only Strategies in 2025

In Conversation with Kevin McLauchlin

In this honest and inspiring episode of E-Coffee with Experts, host Austin Willman chats with Kevin McLauchlin, Co-founder of Cadence SEO.

They dive into what it really takes to build a people-first marketing agency in a world where AI is everywhere. Kevin shares how his team uses AI to help with the boring stuff, so they can focus more on real connections and great results.

Kevin also gets personal, opening up about his journey through addiction and how starting a business gave him new purpose. Now, Cadence SEO is one of Arizona’s fastest-growing agencies, built on empathy, strong values, and actually caring about clients. From ditching full automation to keeping real human voices in branding, Kevin explains why kindness and honesty are what really drive success.

If you’re feeling burned out by all the cold, robotic marketing out there, this episode will hit home. Expect real talk about client trust, team loyalty, and why putting people first still wins.

TAKEAWAYS:

01

AI is a prevalent topic in business today.

02

Human connection is essential in marketing and SEO.

03

Customer service is a key differentiator for businesses.

04

Empathy in business leads to better relationships.

05

AI can optimize processes but should not replace human oversight.

06

Building a brand requires understanding and compassion.

07

The journey of entrepreneurship is filled with challenges and growth.

08

Personal experiences shape business philosophies.

09

Maintaining a human touch is crucial in a tech-driven world.

10

The future of work will require balancing AI and human interaction.

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