Call Us
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Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this E-Coffee with Experts episode, Ani Hoang talks with Larry Rubin, President of Swipeit, someone who’s been in the gift card game for 26 years.
He shares the crazy story of how it all started with a college meal card idea and turned into a nationwide gift card business with over 6,000 clients. It’s one of those stories where old-school grit meets modern-day marketing, and it just works.
Larry also breaks down how big brands like McDonald’s accidentally helped him grow, by making gift cards something people actually understood. But what’s really interesting is how he uses gift cards not just to make sales, but to build loyalty, boost repeat visits, run promotions, track donations, and even reward employees.
He also points out a big mistake small businesses make: they don’t use gift cards strategically, and that’s leaving money on the table. Through referrals, resellers, and some smart local campaigns, Larry’s kept growing even through big changes like COVID and the shift to digital.
So if you’re a founder, marketer, or just someone who wants to grow smarter, not louder, this one’s packed with real lessons and creative ideas.
Gift cards started as a college meal plan idea.
Adapting to technology is crucial for business longevity.
COVID-19 changed consumer behavior towards online shopping.
Referrals are the most effective marketing strategy.
Gift cards can be used for tracking donations.
Innovative promotions can drive additional revenue.
Employee reward programs can enhance retention.
Understanding market dynamics is key to success.
Turnover in staff can jeopardize gift card programs.
