How This Founder Scaled Her Agency Without Burnout

In Conversation with Laura Dew

In this episode of E-Coffee with Experts, we chat with Laura Dew, Director of The Wonder Co. and former APAC lead at Yelp. She shares how getting laid off pushed her into building a purpose-driven marketing agency, now thriving in the wellness and nonprofit sectors.

Laura talks about early business chaos, evolving SEO strategy, setting client boundaries, and leading with values. You’ll also hear how she balances motherhood with entrepreneurship and why personal growth shapes professional success.

If you’re a founder, marketer, or agency leader looking for real talk on SEO marketing, business strategy, and building a brand that lasts, this one’s for you.

TAKEAWAYS:

01

Laura's childhood creativity foreshadowed her marketing career.

02

The WonderCo was born out of necessity and opportunity.

03

COVID-19 presented significant challenges for businesses.

04

Staying ahead of marketing trends is crucial.

05

The agency's focus has shifted towards wellness and mental health.

06

Exercise and boundaries are key to maintaining mental health.

07

Saying no to clients is sometimes necessary for alignment.

08

Client relationships are built on shared values and goals.

09

Laura's first job selling Avon highlights early entrepreneurial spirit.

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