Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, host Austin sits down with Laura Silvestre, SEO Project Management at Thryv, to talk all things SEO in 2025, from evolving content strategies to the ethical use of AI in digital marketing.
Laura shares what’s no longer working (hint: publishing blogs alone won’t cut it), and how Thryv’s global SEO team is using AI tools, FAQ-based optimization, and real engagement metrics to drive visibility for clients across diverse industries and regions.
She explains why micro-moments and phrasing matter more than ever, how Thryv’s custom-built AI and SEO platforms streamline workflows, and how her team balances creativity with performance.
If you’re a practitioner or marketing leader navigating the chaos of modern SEO, this episode is full of honest, tactical insights.
AI has transformed the way SEO processes are optimized.
Content creation must consider the target audience's language and preferences.
Engagement metrics are crucial for understanding client success.
AI tools assist in drafting and optimizing content effectively.
Customer experience is prioritized at Thryv, treating prospects as clients.
The importance of adapting to social media changes for visibility.
SEO strategies must evolve with emerging technologies and trends.
Google Ads is a vital tool for keyword research and planning.
Effective communication within diverse teams enhances company culture.
Continuous learning and adaptation are key in the digital marketing landscape.
