Why AI Search Changes Everything You Know

In this episode of E-Coffee with Experts, Austin chats with Lily Ray, Vice President, SEO Strategy & Research at Amsive, one of the top voices in SEO and digital marketing, about how search is evolving fast in the age of AI. They dive into why sites like Reddit and Quora are dominating AI results, how Google keeps changing the game, and why trust and authenticity are now the real difference-makers.

Lily explains the risks of cutting corners with AI, the rise of user-generated content, and why personal branding is becoming a must-have advantage for marketers, founders, and agencies.

The conversation also covers practical strategies like query fan-out, how social media and search are blending together, and what the future of SEO might look like worldwide.

Lily shares what she values when building strong SEO teams, why automation should never fully replace human oversight, and how to focus on sustainable growth instead of quick hacks that burn out fast.

If you’re running an agency, leading a marketing team, or just want to get ahead in SEO, this episode will give you fresh insights on what really works in today’s AI-driven search world.