Call Us (814) 637-3099
Call Us (814) 637-3099
Call Us (814) 637-3099
Call Us (814) 637-3099
In this episode of E-coffee with Experts, our host Austin Willman talks with Maria Harrison, President at Bullseye Strategy, about what truly keeps clients on retainer, and why technology and ROAS are just table stakes.
Maria explains how her agency built a retention-first playbook: rigorous onboarding, expectation-setting from day one, hiring for extreme passion, and operationalizing human moments that create raving fans.
She walks through how Bullseye balances technical SEO, content authority, and evolving AI/LLM visibility strategies while preserving a people-first approach. Learn practical tactics for interviewing clients (it’s mutual), mapping processes that reduce friction, and aligning teams around core values like curiosity, excellence, and urgency.
If you run or lead an agency, manage marketing teams, or are a founder who wants to convert clients into advocates, this episode gives concrete frameworks for building trust, improving client communication, and surfacing real-time wins (and losses) to strengthen relationships.
Creating happy moments for clients can alleviate stress.
Thoughtful gestures can strengthen client relationships.
Seeing clients as humans fosters better business interactions.
A simple gift can make a significant impact on client morale.
Revitalization is essential for maintaining client relationships.
Personal connections can lead to long-term partnerships.
Empathy in business is crucial for success.
Understanding client challenges helps in providing better support.
Small acts of kindness can differentiate a business.
Building trust through human connection is vital.
