In this episode of E-Coffee with Experts, our host Ranmay chats with Michael Hodgdon, Managing Director at Elite SEO Consulting. Michael has been in digital marketing for more than 25 years, so he’s seen everything, from the early days of building websites to major Google updates and now the wave of AI that’s changing how search works.
Michael breaks down why chasing quick-fix AI hacks can actually hurt your SEO, what marketers should really focus on, and how to adjust your strategy now that zero-click results and AI-powered answers are taking over. He also shares how his agency keeps an amazing 98% client retention rate and tells inspiring stories about helping small businesses grow into successful companies.
If you’re an SEO pro, business owner, or just curious about where digital marketing is headed, this conversation will give you practical insights into the future of SEO and AI.
The SEO landscape has evolved significantly due to Google updates.
AI is changing the way marketers approach SEO and content creation.
Staying away from quick fixes is crucial for sustainable SEO success.
Client retention is key to a successful SEO agency.
Transformative success stories highlight the impact of SEO on small businesses.
Business owners often experience personal growth alongside their business growth.
Effective communication between specialists and clients enhances retention.
The future of SEO will be shaped by AI advancements.
Understanding the fundamentals of SEO remains essential despite changes.