In this episode of e-Coffee with Experts, Ranmay chats with Michael Krieger, President at Prime Marketing Experts.
Michael shares how he went from running a nonprofit to building a digital marketing agency that’s still going strong after 7 years. He opens up about what it really took to grow, including the hard lesson of learning to trust his team and why relationship-driven marketing actually works.
They also get into Google’s new AI Overviews and how that’s shaking up the SEO world. Michael explains why just pumping out AI content doesn’t cut it anymore, and what agencies should be doing instead.
On top of that, he talks about how his hobbies like soccer and boxing keep him sharp as a leader. If you’re in marketing or running an agency, this one’s full of real talk and useful takeaways you can use right now.
Trusting your team is essential for achieving client goals.
Relationship-driven marketing enhances campaign effectiveness.
SEO strategies must evolve with AI advancements.
A healthy mindset contributes to better client service.
Balancing personal interests with business is crucial for success.
Content needs to be strategically written for SEO.
Backlinking remains a vital part of SEO strategy.
AI snippets are reshaping how SEO is approached.
Building a strong foundation is key for future growth.