In this episode of E-Coffee with Experts, host Ranmay Rath chats with Michael Weber, Co-Founder and Senior Advisor to TrillerTV, about how he grew a combat sports streaming platform without big budgets or hype. From grassroots coaching to building a media brand that hosted Jake Paul fights, Michael shares what really drives growth: smart tech, trusted voices, and strong promoter ties.
You’ll learn practical tips on digital marketing, content strategy, and how to build loyal audiences. He also shares key red flags in partnerships and why old-school marketing still works today.
Perfect for founders, marketers, and creators scaling a content-driven brand.
Michael Weber has been involved in sports since childhood.
Technology plays a crucial role in business success.
Building a strong database is essential for marketing.
Customer loyalty can be rewarded with discounts.
Promoters must understand the business to succeed.
Quality production values are vital for media partnerships.
Engaging audiences requires effective communication strategies.
Content must be tailored to capture attention in a digital age.
Networking is key; never burn bridges.
