Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, our host Austin chats with Michal Burger, CEO at eM Client, reveals how eM Client became one of the world’s most adopted email solutions, and why millions of users are actively moving away from Microsoft Outlook.
Michal breaks down the early days of building a reliable, stable alternative to Outlook, how they scaled from a three-person team to serving enterprise clients with 100,000+ seats, and why data ownership, privacy, and the “new Outlook disaster” have triggered a massive global migration.
We also explore eM Client’s SEO-first growth engine, how AI search and comparison pages drive conversions, and what founders can learn from their affiliate and in-country partner strategy.
If you’re a founder, marketer, or tech leader looking to understand product-led growth, SEO acquisition, email productivity, or the shift toward non-US software alternatives, this episode delivers deep insights you won’t find anywhere else.
Outlook is often seen as too complex and unstable.
There was a lack of usable email clients for businesses.
The team aimed to replicate 100% of Outlook's functionality.
The project began with a small team of developers.
Innovation in email clients is driven by user needs.
Understanding user pain points is crucial for development.
The evolution of technology impacts software design.
Business solutions require reliable and efficient tools.
The journey of software development involves overcoming challenges.
Creating alternatives to established products can lead to innovation.
Microsoft's new version is a web application.
The new application offers advantages over previous versions.
Data is stored on Microsoft servers.
Users can manage multiple accounts seamlessly.
Privacy and data ownership are significant concerns.
