Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, Victor Coupé chats with Michelle Hughes, Head of Digital Marketing at Midlands law firm Higgs LLP, about how a traditional law firm used LinkedIn, not paid ads, to build a people-first brand that actually connects.
Michelle shares how they rebranded from the inside out, got their lawyers posting like humans (not marketers), and made LinkedIn their most powerful channel. She also talks about using AI tools like Claude and ChatGPT to turn messy thoughts into clear stories, and why focusing on real people, not vanity metrics, makes all the difference.
If you’re rebranding, growing on LinkedIn, or just tired of generic B2B content, this one’s packed with real talk and smart ideas that actually work.
People are essential in business, not just technology.
A people-driven company prioritizes relationships with clients and employees.
Digital marketing has evolved significantly over the years.
LinkedIn should be used as a networking tool, not just for pushing content.
Authenticity is key in marketing; people connect with real stories.
Engagement on social media requires interaction, not just posting.
AI can assist in structuring content and finding information.
Content strategy should focus on quality over format.
Building rapport is crucial for successful networking.
Perseverance and authenticity lead to professional fulfillment.
