Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, our host Ranmay sits down with Natasha Burtenshaw-deVries, Director of Organic Growth at Flywheel Digital, to dive deep into the evolving landscape of SEO. Natasha shares her unconventional journey from a background in childhood studies to becoming a leading voice in SEO, recently speaking at Brighton SEO.
She unpacks why better reporting trumps better math, especially in the age of AI, and explains why understanding user journey and revenue impact is crucial for modern SEO. Natasha also explores how Google’s E-E-A-T framework is more than just a ranking factor, it’s essential for user trust and brand credibility.
As an educator, she emphasizes teaching critical thinking in SEO over checklist-based execution and offers a bold prediction: AI adoption will be slower than expected.
Whether you’re an SEO practitioner or a CMO trying to decode organic strategy, this episode is packed with practical insights and future-facing strategies.
Effective SEO reporting should focus on meaningful metrics rather than vanity metrics.
EAT is essential for both Google and user trust in content.
Understanding LLMs is crucial for modern SEO practices.
Teaching SEO should focus on critical thinking rather than just checklists.
AI adoption in SEO will be slower than anticipated by many.
Trust in AI technology is still developing among the general population.
Personal experiences shape Natasha's views on trust and credibility in online businesses.
The conversation highlights the importance of adapting to changes in the SEO landscape.
