In this episode of E-coffee with Experts, we chat with Nathaniel Seeley, Founder & Owner of BlueSoft LLC, about how he built a high-value web and SEO agency focused on helping service-based businesses grow locally.
Nate shares the often-overlooked basics that actually move the needle, like getting Google Business profiles right, collecting real reviews, and using simple systems to keep clients informed.
He talks about smart ways to use AI (not just auto-blogging), how to bring old leads back with one email, and why most businesses waste money on paid ads without proper tracking.
Whether you’re running an agency or just trying to get better results, this episode is full of real, practical advice.
BlueSoft focuses on high value for small and medium businesses.
Effective communication and education are key to client relationships.
Foundational strategies are crucial for local business visibility.
AI tools can enhance content creation and marketing strategies.
Many businesses neglect their existing customer databases.
Standard operating procedures are essential for business value.
Nate emphasizes the importance of project updates for client satisfaction.
Marketing attribution is vital for understanding campaign effectiveness.
Investing in quality tools can save time and improve results.