In this episode of E-Coffee with Experts, our host Ani Hoang chats with Nik Vujic, founder of Get Stuff Digital, about the real state of SEO, link building, and AI in 2025.
Nik shares why 95% of SEO strategies fail, how AI tools are changing content marketing, and why backlinks and digital PR matter more than ever, especially when trying to rank in LLMs like ChatGPT.
He breaks down rising SEO costs, the role of authority in rankings, and how to build a winning SEO strategy in today’s landscape.
If you’re a founder, marketer, or SEO agency leader, this episode is packed with insights on visibility, trust, and scaling smart.
Link building is key for SEO in tough markets.
Local businesses should focus on citations and directories.
Many clients skip research before choosing agencies.
AI is reshaping digital marketing fast.
Digital PR now plays a big role in SEO.
Link building and PR costs are going up.
Agencies must set clear client expectations.
Automation means smaller marketing teams ahead.
SEO agencies are becoming full-service firms.
Combining SEO with PPC is now common.
