In this episode of E-Coffee with Experts, Ranmay chats with Nilesh (Nel) Cooray, Managing Director at Digifix, about how he went from nightclub promos to building a global digital agency.
Nilesh shares how Digifix helps clients grow with SEO, PPC, social media, and AI, especially through their cold calling AI bot that adapts to voice tone and buyer behavior. He breaks down the difference between short-term wins with PPC and long-term SEO results, plus how they use tools like heatmaps and Google Search Console to boost performance.
You’ll hear how they build websites that rank and convert, set up funnels that actually drive ROI, and train AI like a team member. If you’re into SEO strategy, lead gen, or AI marketing in 2025, don’t miss this one.
AI calling bots trained with human psychology can enhance marketing efforts.
AI is becoming increasingly prevalent in various business sectors.
PPC is a short-term strategy, while SEO is a long-term investment.
Monitoring and optimizing websites is crucial for achieving ROI.
Marketing automation is a tool that businesses must adapt to.
AI requires patience and training to be effective.
Understanding customer journeys is key to successful lead generation.
Emerging technologies, especially AI, will shape the future of marketing.
First consultations with Digifix are free, encouraging potential clients to engage.