This Link Building Mistake Is Killing Your SEO Strategy!

In Conversation with Olesia Kuzmyk

In this episode of E-Coffee with Experts, Victor Coupé sits down with Olesia Kuzmyk, SEO & PR Outreach Specialist at Mailtrap, to talk all things link building, email outreach, and growing a SaaS brand with SEO in 2025.

With 150K+ users, Mailtrap knows what works, and Olesia shares how their team uses smart content, branded backlinks, and personal outreach (not spam!) to stay ahead.

She also chats about using tools like ChatGPT to personalize faster, why LinkedIn matters more than you think, and how she’s dealing with rejection in the world of cold emails.

You’ll hear real tips on building quality links, writing outreach that gets replies, and finding your voice as a marketer.

Whether you’re just starting out or deep in the SEO game, this one’s full of practical takeaways.

TAKEAWAYS:

01

Email campaigns are crucial for digital marketing.

02

Olesia's journey into SEO began with a passion for choreography.

03

Moving abroad can be a challenging yet rewarding experience.

04

Link building is essential for SEO success.

05

AI tools can significantly enhance SEO strategies.

06

Rejection is a common challenge in outreach.

07

Personal branding is vital for establishing authority.

08

High-quality outreach requires tailored communication.

09

Measuring success in SEO involves tracking relevant KPIs.

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