Archives: Interviews

Derek shares his experiences, from the days of keyword density dominance to the modern focus on AI-assisted strategies, traffic, and engagement.

Jesse shares his fascinating journey from graphic design to becoming a seasoned SEO professional with over a decade of experience.

Simon shares how his passion for connecting ideas and understanding customer needs shaped his approach to digital advertising.

Cody discusses his hands-on approach to SEO strategy, balancing technical expertise with creativity, and shares his thoughts on how AI, especially tools like ChatGPT, is reshaping the industry.

Andy discusses his accidental entry into SEO, scaling a boutique agency, and transitioning into SaaS with Keyword Insights.

Susan shares how her journalism background helped shape her approach to digital strategy, focusing on transparency, trust, and authenticity in client relationships.

Kevin shares his journey from a creatively inclined childhood to founding a successful full-service advertising agency.

Sam shares his journey from working in a fast-food restaurant to leading a thriving PPC department, offering a glimpse into the challenges and rewards of managing high-performing teams and driving client success.

Hans shares his journey from software design to building a powerful AI-driven SEO tool aimed at simplifying complex SEO tasks for marketing agencies.

Daniel shares his inspiring journey from his early days as a web designer to becoming a leader in the B2B digital marketing space.

Steve shares his journey from customer service to building a successful digital marketing agency.

Marcus shares his inspiring journey from starting an e-commerce business during his military service to becoming a digital marketing expert.

Scott discusses his transition from large enterprises to launching his agency and provides a deep dive into the evolution of SEO over the past 20 years.

Lisa shares her approach to staying ahead in a constantly changing industry.

David shares his journey from exploring trades as an electrician to becoming a digital marketing strategist.

Peter discusses his early fascination with the Internet, transitioning into SEO and online advertising, and eventually taking the leap to start his own agency.

Aaron discussion covers the importance of building authoritative and relevant backlinks, common mistakes businesses make in their digital marketing efforts, and how to stay ahead of ever-evolving search engine algorithms.

Chris shares his journey from the wine industry to becoming a digital marketing expert and entrepreneur.

Daniel dives deep into the challenges of building and scaling an agency, navigating the complexities of client needs, and pivoting into specialized industries like biotech.

Joshua shares his journey from exploring digital marketing as an alternative to traditional education to becoming an expert in SEO and AI integration.

Steven shares insights into the challenges of entrepreneurship, from landing the first clients to managing the complexities of running a business.

Kate shares her inspiring journey from academia to entrepreneurship, highlighting the importance of putting people first in content creation and business.

Anthony shares valuable insights into the unique challenges of legal PPC campaigns, from common mistakes that drain budgets to strategies for maximizing ad performance.

Martin shares his journey from building websites to handling complex international SEO challenges.

Seth shares how he navigated the challenges of launching a business during the 2008 financial crisis, built a motivated team at Goldstein Media, and embraced AI to stay ahead in the ever-evolving digital landscape.

Oliver shares his journey from growing up around construction sites to establishing a marketing agency that specializes in this niche.

Owen shares his journey from an unexpected start in sales to founding a thriving agency, emphasizing the importance of resilience, adaptability, and genuine human connection.

Grant shares his unexpected journey into the digital marketing world, starting from a background in Sports Management and Finance to leading a top agency.

Becky discusses her transition from sales to email marketing and eventually to PPC specialization.

Peter emphasizes the importance of discipline, process, and continuous learning in business.

Alexis shares her unconventional journey from serving in the army to leading a successful digital marketing firm.

Stefanie shares her journey from breaking free of the traditional 9-to-5 to building a performance-driven digital media agency.

Jeff shares his inspiring journey from starting a one-man agency to building a thriving business focused on hyper-targeted local advertising.

Sara shares her journey into digital marketing and offers expert insights on understanding target audiences beyond basic demographics, using customer journey mapping to create effective strategies, and avoiding common content marketing pitfalls.

Ben shares his journey from a career shift to becoming an SEO leader, highlighting the challenges faced by professionals in a rapidly changing digital landscape.

Jolanta shares her unique journey from leading global campaigns for brands like McDonald’s and Nestlé to launching Marlm, a MarTech startup focused on scalable, ad-free marketing solutions.

Raven shares her journey from a passionate content creator to a successful entrepreneur.

Raven shares her journey from a passionate content creator to a successful entrepreneur.

Matthew shares why content is the cornerstone of successful marketing strategies and how it drives growth across industries like real estate, finance, healthcare, and B2B tech.

Dave shares how his passion for marketing led him to pivot during a financial crisis, building Upward Digital Marketing Group/ Gain valuable insights from Dave on overcoming initial challenges like building trust, managing limited budgets, and finding the right balance between short-term wins and long-term growth.

Zeeshan shares his journey from a childhood passion for video games to becoming a leader in the digital marketing industry.

Marco shares his journey from aspiring geography teacher to PR agency owner, navigating the job market during the 2009 financial crisis, and his early days in PR.

Andrew discusses the early struggles of building an agency, the critical importance of SEO and PPC in today’s market, and the strategies that drive local search success.

Ross ventured into consulting before officially founding his agency. He emphasizes the importance of aligning business practices with clear goals, evolving continuously, and using AI to enhance marketing strategies.

Pete shares his journey in the travel business, offering insights into how TravelBoom uniquely bridges the gap between hoteliers and digital marketing.

Rory discovered his true calling in digital marketing. From handling high-profile PR campaigns for brands like Superdry to pioneering an inclusive agency, his path reflects resilience and innovation.

Joy delve into the intricacies of SaaS and eCommerce SEO, uncovering key strategies that have proven successful in real-world applications.

Danielle shares her inspiring journey from graphic design to her current leadership role, offering insights into the challenges and strategies involved in transitioning from creative roles to operations.

Doyle shares his insights on the challenges of launching and growing an agency, the importance of staying focused on core strengths, and the strategic benefits of mergers and acquisitions.

John shares his inspiring path from a childhood passion for marketing to becoming a key figure in the digital marketing world.

Darren shares how his passion for art, design, and music fueled his career and the key moments that shaped Fellowship’s growth.

Kristina shares her inspiring journey from content creation to leading an SEO agency, highlighting the unique challenges and strategies in local SEO for home services and construction businesses.

Max shares his fascinating journey from a tech-obsessed child to a leading expert in SEO and AI.

Adam shares his journey from a tech enthusiast to a HubSpot expert, discussing how leveraging HubSpot has transformed B2B marketing and sales.

Lucas emphasized the importance of quantifying market pain and testing business ideas on a small scale.

Amanda shares her experiences with enterprise clients, the significance of backlinks, and effective SEO tactics.

Aaron discusses the importance of automation and AI in streamlining marketing and sales pipelines, the impact of COVID-19 on digital marketing, and the challenges and opportunities of running a marketing agency.

Discover Andrew’s unconventional path from IT to SEO, learn about the transformative power of effective SEO strategies and hear his unique insights on the evolution of search engine algorithms.

Bob discusses the evolution of SEO, the importance of custom strategies for different brands, and the transformative role of AI in the industry.

Rick shares his incredible journey from the early days of programming to mastering SEO in the age of AI.

Tony shares his intriguing journey from a strategy game enthusiast to a marketing guru, revealing how his early love for psychology and strategic thinking shaped his professional path.

Jeff delve into the intricacies of technical SEO, share practical solutions to common SEO roadblocks, and discuss the transformative power of AI in digital marketing.

Adrienne discover the secrets behind Beacon Media + Marketing’s success.

Spencer discusses the challenges and rewards of agency life, the importance of innovation in retail advertising, and how building a client-focused culture has been crucial to his success.

Ben shares his professional journey from a graphic designer to an SEO expert, detailing the evolution of his agency which he started after a decade-long stint at Garmin.

Ted Lau delve into engaging conversations that uncover the intricacies of lead generation, content crafting, and mastering the B2B sales funnel.

Matthew dive into the vibrant tapestry of digital marketing entrepreneurship with these titles, each thread weaving together insights, strategies, and lessons learned from the frontlines of e-commerce.

Marty McDonald delivers powerful statements encapsulating the essence of effective strategies in today’s dynamic landscape.

Trey covering topics from agency leadership to effective content strategies and leveraging social media for financial services.

Duane shares invaluable insights and strategies for carving out a unique position in a crowded market.

Charlie discover his insights on overcoming challenges, adapting to AI, and the importance of local involvement in building a market presence.

Darwin’s story is one of resilience, innovation, and strategic thinking. Gain valuable insights into navigating the digital marketing landscape, harnessing the power of AI and automation, and optimizing marketing spend to maximize ROI.

Pete sharing invaluable insights on overcoming challenges, balancing short-term gains with long-term strategy, and unlocking the secrets to local SEO success.

Kerry offers a candid exploration of her podcasting odyssey, delving into the strategic nuances, creative challenges, and profound impacts of using podcasts as a potent marketing instrument.

Aaron provides valuable insights into the evolution of SEO, debunking common myths, and highlighting the importance of SEO as a growth channel.

Sam shares his journey, from overcoming challenges like dyslexia to founding 7DOTS and navigating the ever-changing digital landscape.

Stephen advocates for experimentation, urging businesses to embrace A/B testing and multivariate analysis to optimize outcomes.

Travis shares insights into his background, the founding of GLIDE, key turning points in his entrepreneurial journey, and strategies for managing change within the company.

Preston shares strategic insights and seasoned expertise on achieving success in healthcare marketing.

Brian focus on guiding businesses toward success in Conversion Rate Optimization (CRO) by highlighting the imperative of avoiding common pitfalls.