Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode, Austin talks with Derek Riccardo Coleman, Senior Growth Marketer at OpusClip, a smart marketer who’s using AI to improve how SEO works. They dig into how search is changing quickly, and why sticking to “old-school SEO” isn’t enough anymore.
Derek explains what AEO and GEO mean in plain terms, and why they matter if you want your brand to show up on tools like ChatGPT, Grok, and more.
You’ll learn why Reddit, G2 reviews, and even YouTube comments now play a big role in getting noticed online, and why the usual way of writing SEO content doesn’t work like it used to.
They also talk honestly about how AI is helping teams save money, work faster, and still get great results.
Whether you do SEO yourself or work at an agency, this chat will show you what’s working now, what’s out of date, and where search is going next.
SEO is evolving towards search everywhere optimization.
User-generated content is becoming crucial for brand trust.
Building a community is essential for organic growth.
AI tools are transforming SEO practices and workflows.
Agencies need to adapt to the changing landscape of digital marketing.
Cost savings through AI can enhance agency profitability.
The future of marketing may see a shift to in-house teams.
Curiosity about AI tools is vital for success in SEO.
Metrics like cost savings and ROI are becoming more important.
The power dynamics in marketing are shifting from agencies to brands.
