Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, our host Ranmay sits down with Robbie Puddick, Content & SEO Lead at Second Nature, to break down how expert-led content, AI tools, and a “help-first” mindset are reshaping modern SEO.
Robbie shares his journey from registered nutritionist to leading SEO strategy inside a fast-growing health tech startup, working closely with the NHS. We dive into what actually works in SEO today, why chasing rankings can hurt long-term growth, and how Google’s recent updates are rewarding genuine expertise over shortcuts.
You’ll also learn how Robbie uses AI tools like Claude and Perplexity to dramatically speed up research, publishing, and content workflows, without sacrificing accuracy or trust.
He emphasizes the importance of producing helpful content over just focusing on SEO rankings.
AI has significantly increased their content production efficiency.
Balancing multiple roles in a startup requires prioritization and focus.
The health content space is highly regulated, presenting unique challenges.
Robbie's nutrition background enhances his ability to create credible content.
The future of SEO will involve adapting to AI advancements.
Content strategies should cater to high-intent users.
Robbie advocates for using AI as a tool rather than a replacement.
The core of any content strategy should be user-centric.
