In this episode of E-coffee with Experts, our host Victor chats with Ronnie Kendrick, Founder at CompanyClean, to break down why pricing in service businesses is more about perceived value than just dollars, and how he overcame client objections by reframing cleaning as an investment.
He explains how small service touches, like texting a photo of the cleaning tech before arrival, can drastically improve trust and close rates.
You’ll hear how his $4,500 marketing fail led to a full transformation in his advertising strategy, plus how he uses automations, CRM integrations, and double-dial tactics to increase conversions.
He also shares why sticking to one channel at a time (like Google LSA) helped him scale smarter, and why he’s focusing next on UGC from local influencers instead of producing high-effort content too early.
This episode is packed with practical tips for optimizing your time, increasing conversions, and turning any service business into a brand people trust.
Time is better spent growing your business than doing chores.
Ronnie started Company Clean to keep his baby safe.
Hiring help saves time and helps you earn more.
His service costs more because it does more.
Smart marketing makes his business stand out.
Ronnie lives his message, and people trust that.
He made mistakes but learned and improved.
Picking the right ads really matters.
Videos and personal stories build trust.
Apps and tools make work faster and easier.